Publicity and Outreach Strategies
In order to reach 3.3 million Medicare beneficiaries, local liaisons and volunteers must be on the lookout for free and low-cost opportunities to promote Florida's SHIP program, Serving Health Insurance Needs of Elders (SHINE). The state level Outreach and Publicity Team are tasked with supporting local promotional efforts. By creating cohesive messages for all beneficiary materials, helping to get free and "earned" media coverage of SHINE, producing community education presentations and talking points, and providing presentation trainings for liaisons and volunteers, the SHINE program connects with nearly half a million beneficiaries each year.
- Q&A: Outreach and Publicity Team, Andrea Gary and Kira Houge and SHINE’s Statewide Director Alexandra, Kruse
- Image: Channel 4 Phone Bank and Description of Publicity Event
- Tool: Media Advisory, CMS and SHINE Partnership
- Tool: Radio Public Service Announcement (PSA)
- Tool: Talking Points, Part D
- Tool: Medicare 101 Presentation Flyer Tool: SHINE
- Flyer, Full-page
- Results: SHINE Media Clips
If you have additional questions about publicity and outreach activities that could further promote your SHIP, please contact Andrea at garya@elderaffairs.org.
