Stories help illustrate an important narrative, address misinformation, and rally support around a campaign, public program, or law. Effective story banking requires substantial commitment, time, and resources. Advocates need to think strategically about their story banking infrastructures, outreach tactics, and means of dissemination. However, when done well, story banking can be both an invaluable tool for organizations and extremely rewarding for consumers.

Building and managing effective story banks is not only an investment in the capacity of advocacy organizations, but it is also a demonstration of respect for consumers who come forward and share their stories. It is our hope that the tips and strategies from advocates in this guide provide you with the information you need to enhance your story banking capacity and that it serves as a catalyst for further communication across states.