ImPRESSive Media Tip Sheets

For a print copy of the tip sheets below, send a stamped, self-addressed envelope to:

ImPRESSive Tip Sheet
c/o Families USA
1201 New York Ave., NW Suite 1100
Washington, DC 20005

Make sure to indicate the title of the tip sheet or sheets you are requesting.

• Building a Media Plan: How & Why You Should Plan Earned Media Strategy
• Staging a Successful Press Event: The Ins and Outs of Putting Together a Press Conference
• The Story Bank: Using Personal Stories as an Effective Way to Get Your Message Out
• Finding the Hook: Getting Press Attention Without a Traditional Press Conference
• On the Record & Off the Record: Controlling the Story
• Building and Maintaining Relationships with Reporters
• Tips for Interviews Part I: Newspaper
• Tips for Interviews Part II: Radio
• Tips for Interviews Part III: Television
• Getting Your Message Into National Stories
• How To Shift Focus On A Story
• The Art of Story Banking
• Getting in The Editorial/Opinion Pages
• Creating Working Media Lists
• Drafting a News Release