Families USA launches Pay Less for Rx campaign: People deserve to pay a fair price for their prescriptions - Families Usa Skip to Main Content
09.05.2023 / Press Release

Families USA launches Pay Less for Rx campaign: People deserve to pay a fair price for their prescriptions

Today, on the heels of last week’s official White House announcement of the first ten drugs selected for Medicare price negotiations, Families USA launches its new campaign, Pay Less for Rx. This campaign recommends affordable prescription drug policies for families whose health and wallets have hung in the balance due to big drug companies prioritizing profits over people.

“We’re fighting this David versus Goliath battle because a powerful lobbying machine allows drug companies to wield too much power over people’s health and health care through abusive pricing practices. That leaves families leery of going to the pharmacy counter or avoiding altogether because many can’t pay for their life-saving medications and other necessities without going into debt,” said Yael Lehmann, Families USA’s senior director of strategic partnership. “Across political and ideological spectrums, poll after poll indicates voters are fed up with high drug costs and having to choose between paying rent or staying alive. Our campaign will call on big drug companies to stop price-gouging families’ access to health and health care.”

Pay Less for Rx launches amid recent precedent-setting moments for the entire health care system as the Biden administration and Congress tackle health care affordability.

The campaign is part of Families USA’s efforts to address high prescription drug costs and hold drug companies accountable for misaligned business incentives that put medications economically out of reach for those needing them most and that stifle innovation. Families USA recently released a fact sheet detailing how the industry uses profits to protect its drug patents rather than advance innovation and a poll on PA residents’ attitudes toward drug costs and the creation of a Prescription Drug Affordability Board in the state.


Families USA, a leading national voice for health care consumers, is dedicated to the achievement of high quality, affordable health care and improved health for all.