Health Care Affordability Week of Action Digital Toolkit
07.13.2026
Get Involved
Americans are facing an affordability crisis, with millions forced to make impossible choices between paying for health care and other basic needs. Families USA knows now is the time to advance an affordability agenda, which is why we are holding a Health Care Affordability Week of Action.
All this week, Families USA and our national and state partners will be calling attention to America’s long-standing health care affordability crisis that has left millions of families and patients struggling to afford care. As Congress considers new proposals to oversee hospital prices, Medicare Advantage plans, and other policies, now is the time to advance an affordability agenda that will take on unchecked corporate greed — the root cause of this crisis.
Use #LowerHealthCareCostsNow and share the content in the digital toolkit below to highlight the need for real action to address the affordability crisis.
Families USA Resources
- ACA Marketplace Premium Rate Tracker: Insurers Likely to Propose Premium Increases for 2027
- Big Systems, Bigger Profits: Consumers Are Paying the Price of Corporate Hospital Power
- Families Need Relief from Runaway Prescription Drug Costs: Congress Must End Patent Abuses That Drive Up Prices
- Protect Medicare’s Future: Hold Medicare Advantage Insurance Companies Accountable for Rising Health Care Costs
Sample Posts
Option 1
Families are drowning in health care costs — rising premiums, sky-high hospital bills, and drug prices that force people to choose between care and rent.
Congress has real, bipartisan solutions on the table right now. #LowerHealthCareCostsNow
Take action: https://ow.ly/aJA550Zp4fU
Option 2
Lowering health care costs isn’t a partisan issue — it’s a kitchen-table issue. Right now, Congress has bipartisan bills on price transparency and drug costs that could deliver real relief. That’s why we’re demanding #LowerHealthCareCostsNow!
Take action: https://ow.ly/aJA550Zp4fU
Option 3
We’re joining advocates across the country to demand action on health care affordability. Congress has bipartisan solutions — hospital price transparency, lower drug costs, and more.
Tell your lawmakers: patients can’t wait. https://ow.ly/aJA550Zp4fU
#LowerHealthCareCostsNow
Option 4
We’re joining @FamiliesUSA and partners this week to send a message to lawmakers: #LowerHealthCareCostsNow! Take action: https://ow.ly/aJA550Zp4fU
Option 5
🚨 We’re joining @FamiliesUSA and partners this Affordability Week of Action to sound the alarm on high health costs and call on Congress to take action on health care affordability. #LowerHealthCareCostsNow Take action: https://ow.ly/aJA550Zp4fU
Kelly Fryman
Kelly Fryman manages her diabetes with a medication she can only get through free samples from her doctor — even with insurance, she can’t afford it any other way. Americans shouldn’t have to worry about how they’ll afford their medication when the samples run out. #LowerHealthCareCostsNow
Kelly Gunn
While Kelly Gunn was recovering from breast cancer, the bills piled up faster than she could open them — thousands of dollars in unexpected costs, even with insurance. It was only after they sat unpaid for months that she learned it could be discounted by 50% or more. Kelly believes patients deserve transparent pricing from the very beginning of their care, not only after they are struggling to pay. #LowerHealthCareCostsNow
Jim & Teresa Matthews
Jim and Teresa Matthews run a medical practice together in South Carolina, but their insider knowledge was not enough to protect them from a broken system. During a brief hospital stay Teresa’s patient status was changed from inpatient to outpatient and their bill came out to $4,500 for medication she brought from home. This is what happens when hospital billing rules are more complicated than the medicine itself — and patients are the ones who pay for it. #LowerHealthCareCostsNow
Bill McAdams
While recovering from a stroke, ER nurse, Bill McAdams, spent months fighting his hospital’s billing department instead of focusing on healing. The stress of that fight, he says, contributed to a second stroke. No one recovering from a medical emergency should have to fight for their health and their financial survival, all at once. #LowerHealthCareCostsNow
Cassenda Nelson
Cassenda is a mother of four, a community health worker, and the full-time caregiver to her daughter, who lives with diabetes and seizures. She’s been turned away from care for not having insurance, and forced into medical debt on the visits where she was seen — debt that’s meant choosing between her daughter’s medication and keeping the lights on. No parent should have to choose between their child’s care and their family’s basic needs. #LowerHealthCareCostsNow
Leo Reyna
While Leo Reyna’s mother was fighting cancer, he was fighting her insurance company, for months, just to find out where she could access care and what that care would cost. Patients and families deserve a health care system that gives them straight answers on cost and coverage — not a runaround when they need help the most. #LowerHealthCareCostsNow
Option 1 – Long Form Post
Health care costs are breaking the family budget — and people are sick of it.
Premiums keep climbing. Prescription drug prices force people to ration their medication or skip it altogether. A single hospital bill sends families spiraling into medical debt.
But here’s the good news: There’s real movement in Congress on legislation that will make a difference. The Patients Deserve Price Tags Act would strengthen price transparency requirements – requiring prices to be listed in real dollars and cents.
This is meaningful reform that would bring prices out of the shadows, and a step toward lowering the cost of care that is crippling America.
Price transparency has support across the aisle, and it could move today if lawmakers prioritize it.
That’s why we’re joining partners across the country for a Health Care Affordability Week of Action. Today, as part of our Digital Day of Action, we’re calling on Congress to stop sitting on solutions that could lower costs for the people they represent.
Health care affordability isn’t a Democratic issue or a Republican issue. It’s a families issue. Join us in telling Congress: the time to act is now.
#LowerHealthCareCostsNow
Take action: https://ow.ly/aJA550Zp4fU
Option 2
Real price transparency means real numbers — not percentages, not ranges, not hidden formulas. Tell Congress: strengthen hospital price transparency so patients get actual prices, in dollars and cents, every time. #LowerHealthCareCostsNow
Take action: https://ow.ly/aJA550Zp4fU
Option 3
A price isn’t transparent if you need a calculator or a law degree to understand it. Congress can act now to strengthen price transparency to require clear prices — in dollars & cents not confusing codes — and without loopholes. #LowerHealthCareCostsNow
Take action: https://ow.ly/aJA550Zp4fU
Option 4
If a test costs $75 in a doctor’s office, it shouldn’t cost $175 in a hospital. If an MRI costs $500 in a doctor’s office, it shouldn’t cost $2,500 in a hospital. But this is the reality too many people face. Tell Congress to take action to #LowerHealthCareCostsNow
Take action: https://ow.ly/aJA550Zp4fU
Option 1
Congress can lower prescription drug prices by building off what’s already working:
– Expand Medicare drug negotiation
– Cap out-of-pocket costs
– End price-gouging
Build on the success of the Inflation Reduction Act. #LowerHealthCareCostsNow
Take action: https://ow.ly/aJA550Zp4fU
Option 2
Allowing Medicare to negotiate drug prices is delivering real relief — if Congress is serious about lowering drug prices, it should expand what’s already working: negotiate more drug prices, and expand into the commercial market. #LowerHealthCareCostsNow
Take action: https://ow.ly/aJA550Zp4fU
Option 3
Drug companies are abusing the patent system for their constant gain:
– Overlapping patents to extend the life of their monopoly
– Product hopping: make a slight tweak and restart the clock
– Pay-for-delay
Demand Congress rein in the abuse now. #LowerHealthCareCostsNow
Take action: https://ow.ly/aJA550Zp4fU
Option 4
Drug companies aren’t innovating — they’re stalling. Overlapping patents. Minor tweaks to restart the clock. Payoffs to keep generics off shelves. These tactics mean one thing: patients pay more, for longer, for medicine that should already be affordable. #LowerHealthCareCostsNow
Take action: https://ow.ly/aJA550Zp4fU
![](https://familiesusa.org/wp-content/uploads/2026/07/Social-General-Week-of-Action_-1200-x-1200-px.png")
Option 1
The No UPCODE Act is a bipartisan bill that would crack down on Medicare Advantage insurers inflating patient diagnoses to collect bigger payments. Real oversight means Medicare dollars go to actual care — not corporate profits. #LowerHealthCareCostsNow
Take action: https://ow.ly/aJA550Zp4fU
Option 2
Making patients look sicker on paper in order to pad profits of Medicare Advantage insurers is not only hurting patients, it’s hurting taxpayers too. Call on Congress to move the No UPCODE Act forward now. #LowerHealthCareCostsNow
Take action: https://ow.ly/aJA550Zp4fU
Option 3
The Saving MEDICARE Act targets the ways Medicare Advantage insurers pad their profits:
✅ Stops insurers from inflating diagnoses
✅ Bans financial kickbacks for adding unnecessary diagnosis codes
✅ Strengthens audits and oversight #LowerHealthCareCostsNow
Take action: https://ow.ly/aJA550Zp4fU
Option 4
Medicare Advantage insurers have gotten away with billions in questionable payments for too long. Tell Congress: pass the Saving MEDICARE Act and put real accountability back into Medicare. #LowerHealthCareCostsNow
Take action: https://ow.ly/aJA550Zp4fU
Before Symposium
📢 Join us at @FamiliesUSA’s Health Care Affordability Symposium next Monday, July 20. We’re excited to convene with national and state advocates to call on Congress to #LowerHealthCareCostsNow!
Register to attend: https://familiesusa.org/health-care-affordability-week-of-action/
After Symposium – Long Form Post
This Affordability Week of Action, we joined @FamiliesUSA and partners at the Health Care Affordability Symposium to call on Congress to take action on health care affordability.
We heard insights from experts on Capitol Hill, research institutions, policymakers, and consumer and community advocates working to #LowerHealthCareCostsNow for seniors and All Americans.
Take action: https://ow.ly/aJA550Zp4fU
*Suggestion: Add your own photo taken from the symposium!
After Symposium – Short Form Post
This Affordability Week of Action, we joined @FamiliesUSA to call on Congress to act on health care affordability. It’s time to #LowerHealthCareCostsNow for all Americans.
Take action: https://ow.ly/aJA550Zp4fU
*Suggestion: Add your own photo taken from the symposium!